In the wake of the current pandemic, many sectors and industries have been adversely impacted resulting in widespread uncertainties. There were growing concerns over livelihood and people were looking for direction and support to survive the economic downturn. The importance of being represented as a community whichever be the sector is felt now more than ever. Content creation had witnessed an unprecedented surge, the music industry was thriving with an explosion of talent and creativity. Unfortunately, the global pandemic plunged the entire music fraternity into a state of uncertainty. Music creators, performers, technicians, and the labour force were facing unprecedented challenges, but amidst adversity lies an opportunity for resilience and growth.
In response to these challenges, IPRS conducted an online panel discussion on ‘Getting Organized during Adversities’. The webinar served as a platform to unite the music industry and devise actionable strategies to navigate through the crisis. The insights shared by the panelists discussed the best practices and viable ways to ensure a sustainable and rewarding future for the music industry, as the community strives to overcome the challenges presented by the pandemic.
The panelists of the session include luminaries from the music industry such as Mr. Horace Trubridge, General Secretary Musicians’ Union; Mr. Ratish Tagde, President Musicians Federation of India (MFI) and Mr. Vijay Benegal, Sound Engineer and moderated by Mr. Atul Churamani, MD Turnkey Music & Publisher Member of IPRS.
Mr. Atul Churamani, Founder and MD of Turnkey Music & Publishing and Publisher Member of IPRS said, “We haven’t had a crisis like this in our lifetimes and the financial havoc it will wreak is yet to be fully understood. However, there are already people and sections of the music industry that are in distress. Action needs to be taken now, to both tackle this crisis and anyone that may crop up in the future. This panel should throw forth a lot of ideas that can be acted on swiftly”.
Watch Getting Organised During Adversities- https://www.youtube.com/watch?v=U5gL3Dt8MLg&list=PL-4nhfzbfjKNLUpLyMgNuE8vVf98yhI4F
Remember, even in the face of uncertainty, your passion and talent will shine through. Let’s rise above the challenges and create a brighter future for the music industry.