Social media and digital platforms offer incredible opportunities for artists, but we understand that navigating the complexities of music copyright and promotion can be overwhelming. Songwriters, publishers, and music creators often face confusion when it comes to sharing their music on social media channels. From understanding how to include their music in stickers to dealing with content blocks, acquiring all the necessary rights, and tackling unauthorized use of their work, the road to success can seem unclear.
IPRS and Meta united with a shared vision of empowering music creators and simplifying their journey in the digital world. Through our strategic partnership, we aimed to provide independent artists and creators with the necessary knowledge and tools to navigate the complexities of music copyright and promotion on Meta’s vibrant platforms.
To bring this vision to life, we organized the groundbreaking “IPRS Music Day” – a day dedicated to celebrating music creators and equipping them with essential skills for success in the digital era. We roped in several influencers and famous music creators. Their active involvement in spreading awareness about IPRS Music Day generated immense excitement and anticipation among music enthusiasts. By joining forces, they showcased the collective power of the music community and the importance of supporting budding talents. During the first half of the session, we focused on education and empowerment. Atul Churanamani enlightened participants about the nuances of understanding music rights on social media platforms and equipped artists with the essential knowledge to protect their creative works and navigate copyright challenges effectively.
Kabir Chandra’s expertise in social media strategies added another dimension to the event. His practical tips and insights on how to effectively use social media as a tool for music promotion empowered participants to create a strong online presence, engage their audience, and grow their followers. As part of the event, we hosted an exclusive experience-sharing session featuring leading music creators. Renowned artists such as Salim Merchant, Yashraj Mukhate, and Antara Nandy took the stage to generously share their personal journeys, the art of songwriting, and social media strategies.
Renowned singer and composer Salim Merchant’s insights provided participants with valuable perspectives on how established artists can leverage social media to connect with fans and stay relevant in the digital era. Yashraj Mukhate, a social media sensation, inspired participants to explore innovative ways to connect with their audience and create engaging content. Antara Nandy, an up-and-coming musician represented the possibilities that digital platforms offer to new talent, empowering them to share their music and build a fanbase from scratch.
The IPRS Music Day event allowed aspiring creators to draw inspiration from industry experts and learn from the best in the field. Together, we strive to support music creators on their journey to success in the digital realm.