In various creative fields, such as music, art, literature, and film, the focus is often directed towards the final masterpiece – the finished song, the completed painting, the published book, or the blockbuster movie. While these end products rightfully captivate audiences and leave a lasting impact, it’s crucial to recognize that they are the result of countless hours of dedication and artistic vision from the creators.
Every song is a musical story written by the composers and lyricists but the creators of many such brilliant creations remain lost in the pages of music sheets.
On World Music Day 2021, IPRS launched a thought-provoking campaign, “#CreditTheCreators” acclaim the Creators and Celebrate THEM along with their work! The multifaceted campaign witnessed veterans and musicians like Javed Akhtar, Sameer Anjaan, Raju Singh, Swanand Kirkire, Sandesh Shandilya, Mayur Puri, Manoj Muntashir, Kuldeep Singh, Abhilash, Kausar Munir, Leslee Lewis, Shashaa Tirupati, Priya Saraiya, Paroma Dasgupta, and many more driving the initiative on social media and traditional platforms.
The #CreditTheCreators initiative was designed to serve as a thought starter that urges us all to recognize and acknowledge the unsung heroes behind the mesmerizing world of music. The campaign’s primary aim is to encourage all of us to acknowledge the lyricists and music composers who have shaped our lives with their poignant words and captivating melodies, leaving an indelible mark on our memories and emotions.
Through this initiative, the campaign shed light on the often-overlooked creators whose contributions have enriched our moments of joy and sorrow alike. It emphasizes the importance of giving credit and honor where it is due – to those gifted minds who have woven magical tales through their songs, touching our hearts in ways words alone cannot express.
Further, the activation will see the association with artists for real-life stories, testimonials, UGC, panel discussions and innovative content partnerships to drive the message across social and traditional media.
The need of the hour is to shine a spotlight on the creators, to bring their talent, dedication, and artistry to the forefront. Initiatives like the #CreditTheCreators campaign aim to break this pattern of shadowing and provide these unsung heroes with the acknowledgment and appreciation they rightfully deserve. By celebrating and honoring the creators, we can foster an environment where artistic brilliance is recognized, valued, and celebrated, ensuring that the rich tapestry of human creativity continues to flourish.
With ongoing dedication and the support of creators, artists, organizations, and the general public, the initiative can create a transformative impact, leading to a more equitable and appreciative creative landscape. Watch here-https://www.youtube.com/watch?v=ensmyn-71dw&list=PL-4nhfzbfjKP-IiarlWsPJiRBulrQU-WK&pp=iAQB