Imagine Life Without Music

Can you imagine life without Music? Picture a world where songs don’t accompany a celebration, festivals lack the beats that make us dance, and everyday activities are silent and void of music! Music holds a special place in our hearts and fills every moment with joy, emotion, and merriment. India is always abuzz with a myriad of events and festivals, bringing together family and friends in joyful gatherings. And amidst these moments of elation, Music takes center stage as one of the primary and popular means of entertainment.

IPRS set sail with the thought #ImagineLifeWithoutMusic to make us wonder what life would be like without Music! The campaign showcased scenarios where absence of music left a void that could not be filled by anything else. The powerful emotion of love for music was harnessed to deliver an important message –
if we can’t imagine life without music, then we should respect its value and support it by paying for it or risk its gradual decline.

Non-compliance to licensing norms in the music industry has been a longstanding challenge that affects music creators and the overall sustainability of the music ecosystem.

The initiative seeks to bring about a mindset shift in the way music is consumed in the country. It advocates for the understanding that music isn’t free and that by paying for music, we can contribute to a sustainable music ecosystem where artists can flourish, and the industry can thrive. The campaign strikes an emotional chord with the audience, tapping into their love for songs and awakening a sense of responsibility towards Music.
Let’s make sure to pay for the music we enjoy. When we support music we create an environment where music continues to enrich our lives, bringing harmony and joy for generations to come.
Are you ready to be a part of the change? Get your IPRS License now