IPRS shines bright with its Holi campaign #EnjoyResponsibly
On the occasion of Holi, The Indian Performing Right Society Limited (IPRS) has initiated #EnjoyResponsibly campaign to create awareness in the society on the importance of purchasing a music license and giving due credits to its creators while playing music during events and concerts to celebrate the festival.
Trends and transformations: a deep dive into the dynamics of India’s thriving media ecosystem
Looking for comprehensive research on the ups and downs of India’s media industry? Check out The Indian Media Business: Pandemic and After by Vanita Kohli-Khandekar.
“The book is broken up into media segments such as print and TV simply for the convenience – digital is the common theme throughout,” the author begins.
Women’s Day 2022: Brands recognize women’s contributions in various fields with their innovative campaigns
Commemorating International Women’s Day, The Indian Performing Right Society Limited (IPRS), a representative body for authors, composers, and owner publishers of music collaborated with Dolby Laboratories, and Hungama Artist Aloud, to launch #CelebrateHERMUSIC as part of their ongoing #HERMUSIC initiative to usher in a new era of Music in India.
#CelebrateHERMUSIC, acclaimed female creators who have made their mark and have paved the way for others to follow. The campaign was designed to empower, encourage and celebrate women in music thus creating a forum and community to explore and express freely.
Music Piracy In India Stands At 68%, Double The Global Average: Indian Music Industry Report
The rate of music piracy in India remains higher than the global average (30%) at 68%, according to a report by the Indian Music Industry (IMI) which counts some of the biggest music labels in the country as its members. The report detailed trends being witnessed in the Indian digital music landscape in the wake of the COVID-19 pandemic.
The report sheds light on how Indians interact with audio streaming platforms which are poised to touch a billion dollars in 2025. It provides insight into how audio OTT streaming is emerging as a preferred destination of choice for Indians to consume music.
DSPS will lead music’s mainstream web3 adoption, but fan-powered music communities will share the wealth
It’s hard to miss the fever and fervor surrounding web3 in general and NFTs in particular in the music space.
Artists and fan communities were first to the game, experimenting with drops, NFT-linked royalty shares, DAOs, and fan-centric projects.
Now, big tech is popping NFT-related capabilities into their creator-oriented platforms faster than you can say “Meta.” Everyone from Twitter to Instagram to YouTube and Microsoft are announcing new web3 features or initiatives.
Like the shift to streaming, the adoption of web3 will be a gradual, bifurcated process, one fueled by fear of irrelevance but braked by the complexities of the music industry’s ownership-based business model.