GROWING ROLE OF CMOs IN A TRANSFORMING MARKET
The landscape of copyright licensing and royalty collection is vast and complex, to say the least. A composer or author can be liable to fetch royalty from various sources globally. These sources work under their copyright laws. It would make it challenging for an individual composer or author to collect their dues. Here is where a CMO steps in. What exactly is a CMO, and what is its role? ‘CMO’ stands for Collective Management Organization. A collection society that enables copyright owners and administrators to collect royalties generated by several…
