AN EXCLUSIVE INTERVIEW WITH PADMANABHAN NS – HEAD OF ARTIST AND LABEL PARTNERSHIP, SPOTIFY
Sound-tracking the music creator’s success: Stream by stream.
Spotify is arguably one of the world’s leading streaming platforms that has positively changed the economics and popularity benchmarks for established and independent artists and music creators across the world. Music creators covet being a part of the Spotify playlists.
Head of Artists and Label Partnerships, India, Mumbai, Padmanabhan NS, in this freewheeling chat decodes for IPRS and its precious members, the working of Spotify and reveals the way music artists can utilize Spotify to amplify their income and fanbase.
Dhrubajyoti Phukan: A unique fusion of a master creator and tech-wiz
Engineering’s loss was the biggest gain for music. One of the most sought-after music programmers and arrangers, whose track record is overflowing with musical hits and endless accolades is Dhrubajyoti Phukan. He firmly believes that music is a god’s gift but, like in any art form you can transcend the limitations to become the musician you dream to be.
IPRS had a great time talking to this monumental soft-spoken talent Dhrubajyoti Phukan who wears multiple hats. Read on to know the toil he has invested in his craft and what keeps him going for over 3 decades as a music professional.
As the name suggests “Echoes of Indian Music” is about the resonating musical fabric of India. It is about the various musical genres, styles and melodies, native to the Indian subcontinent but having little traction even within the other parts of India. Bringing into focus this multicolored music culture and its rightful appreciation, to the people is a moral obligation of sorts and much needed. Our monthly magazine Khanak is all set to feature write-ups under the “Echoes of India” banner to promote this initiative.
While we as a culture have always been receptive to various musical influences even from outside India it is ironical that few Indians have an inkling of the music that shapes us, often at a deep level. There is that strange apathy around that has thwarted the growth and spread of music within the country. Go figure: How many from Punjab would know what a Lavani from Maharashtra is ? Would a Karnataka resident truly appreciate a Mand from Rajasthan; or for that matter how many outside Bengal would truly know the beauty of Rabindra Sangeet? The answer stares us in the face. Hardly any will pass that litmus test.
With Rhythm running through his veins Siddharth Nagarajan’s scintillating journey on the drum is stuff of legends. From being declared as an inborn genius by National Geographic at the age of 7; to winning plaudits for his performance from President A.P.J Abdul Kalam when in his teens; Siddharth is also in the Guinness book as the fastest drummer in the world.
Being on stage and collaborating with legends like Ilaiya Raja, Vidysagar, Santosh Narayanan, Yuvan Shankar, Hesham Abdul, Louis Banks, Viku Vinayakram, Shankar Mahadevan, Annirudh, Sri Sivamani, Sri Selvaganesh from his early years, Siddharth has composed music independently and is a part of the band “Thinak Dhin”.
IPRS got Siddharth Nagarajan to give us a dekko into his personal effects…his incredible drum kit
IPRS Sustains its Position as the 4th Largest Society in the Asia-Pacific Region.
The Indian Performing Right Society Limited (IPRS) continues to solidify its position as one of the top four revenue-generating societies in the Asia-Pacific region, as indicated by the recently released CISAC Global Collections Report 2024.
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