IPRS flags off passionate nationwide campaign “My Music My Rights”
Vasant Panchami, the occasion to pay respect to the Goddess of creation and beauty Mata Saraswati has been a tradition much revered and followed in the Indian subcontinent. IPRS the strongest voice for the rights of the creators took the auspicious muhurta to yet again underline its support to the fraternity of Authors, Music Composers and Publishers by launching a passionate all India campaign ” My Music My Rights” on the 15th February in Mumbai.
The need for this campaign was fueled by an insightful study by EY “The Music Creator Economy”: The Rise Of Music Publishing In India.
Shining the spotlight on some revealing figures the report stated that 40000 music creators in India are directly or indirectly involved in the creation of 20000 original songs generating revenue of over INR 12000 crore each year. Notably enough, the creator, though, continues to be financially deprived. A survey sample of 500 creators revealed that out of the 87% who wanted to stick to music creation as their only profession only 60% managed to. A few other telling stats brought out by the survey disclosed that 56% of the sampled were unable to afford the basic equipment and paraphernalia required for music production.
In spite of India being the world’s highest per capita music consumer, India ranks a below par 14th in recorded music revenues. Thanks to the legal loopholes India ranks 23rd in publishing revenues. One of the key takeaways from the observations of the study is that the creator economy needs a strong boost as most creators are languishing on the sidelines when it comes to their earnings. This glaring disparity has to be corrected at the earliest; which is the clear mission of the campaign “My Music My Rights”.
On the side lines of the event, Film maker, songwriter and performer, Varun Grover and IPRS board member and multifaceted writer Mayur Puri, enunciated that the event “Raga to Rock” apart from celebrating the overwhelming presence of music in our lives was an ingredient of the larger campaign “My Music My Rights”. The duo implored creators and consumers to be vocal about recognizing creativity, creators and their contribution to empowering the cultural heritage of India. Equating music with a survival life skill they fervently hoped that the discussion would help stir conversations around the rights of music creators and the need for them to have financially secure futures.
Rakesh Nigam, CEO, IPRS, spoke of the need of music creators to be cognizant of their rights and the new market realities. As a nation, he asserted that, every step had to be taken to promote and steer the countries music and its creators towards greater heights.
The specially designed campaign, “My Music My Rights” for music creators and professionals from the industry will be their guiding light for a sustainable music career and fill them in with the available resources for navigating through the musical landscape.
The multicity campaign slated for an all India launch is slotted as per the below listed itinerary
6th March Chandigarh
14th March Kochi
21st March Mumbai
27th March Kolkata
